When Alex Eklund updated his Facebook status on Nov. 30, he had no idea it would make him a social media star. Eklund was studying in the Baylor University library when he noticed a theme among his friends’ status updates. During the airing of the annual Victoria’s Secret fashion show on CBS, girls posted updates like “I’m going to have to hit the gym after this” and “I’m going to starve myself for a week.” On a whim, Eklund posted in response, “I’d rather have a Proverbs 31 woman than a Victoria’s Secret model.”